MARKETING MANAGEMENT

Where the rubber meets the road.

This isn’t your first rodeo. You already have a solid base of marketing and sales experience, but with a new strategic plan in place it’s time to take your skills to the next level. The Marketing Management module is designed by actual practitioners in Fortune 500 companies, and EAGL participants will spend 2 days immersed in best practices creating and understanding:

  • Market Strategy
  • Market Planning / Sources of Volume
  • The “Go To Market” Process
  • Creative Ideation (developing new and creative ideas for marketing efforts)

It’s all intertwined

Check-in webinars between Modules 1 & 2 will ensure that you’ve got a strategic plan that is ready to be built on as you enter the Marketing Management module, which also lays the groundwork for the third session on Financial Management by touching on some of the key considerations such as pricing, profitability analysis & cash-flow management that are directly impacted by marketing decisions.

Don’t make decisions in the dark

As a part of the Marketing Management module, EAGL participants will receive access to the latest consumer and market information from StandPoint that will help inform your marketing plans.

At the end of the module two, participants will have built a base marketing strategy, and will receive a marketing planning toolkit to create a more contemporary, personalized, robust marketing plan for their own business prior to the Financial Management module.

Learn more about the curriculum