Facilitators & Faculty
Chief Curriculum Officer & Lead Strategy/Finance Faculty Member
Charlie is EAGL’s chief curriculum officer and lead strategy and finance faculty member. He grew up on a nursery in Western North Carolina. An economist by training, he is currently a Professor in the Department of Horticultural Sciences at the Texas A&M University and also holder of the Ellison Chair in International Floriculture. His major areas of specialization include innovative management and marketing strategies, financial analysis and benchmarking, and the situation/outlook for nursery and greenhouse crops. He is particularly known for the enthusiasm, passion, and intensity he exhibits when speaking. Dr. Hall is an Honorary Lifetime Member of both the Texas and Tennessee Nursery and Landscape Associations, and is a past president of America in Bloom.
Kip Creel
Primary Marketing Faculty Member
Kip is the president and founder of StandPoint and has chief responsibility for business development, methodology and the firm’s strategic planning practice. Prior to founding StandPoint in 2002, Kip spent 8 years at another Atlanta-based market research firm in positions of increasing responsibility, including Director of Research and Vice President. StandPoint’s client base includes work with a number of significant consumer products brands including Kimberly Clark, Delta Airlines, S.C. Johnson, Scotts Miracle-Gro and many others. Kip is the foremost researcher with experience in the lawn & garden industry. He holds a bachelor’s of arts in organizational behavior and statistics and a master of business administration in marketing, both from the University of Florida.
Kellee O’Reilly
Chief Experience Officer
Kellee is the EAGL program’s chief experience officer. Her company, MonkeyBar Management serves as the primary logistical point of contact for the EAGL delegates. MonkeyBar Management is a change management consulting firm that helps clients get from where they are to where they want to be, through innovative consulting and educational program development.
Kellee also serves as a contributing EAGL faculty member in the areas of Leadership, Change Management, and the GALLUP StrengthsFinder program. MonkeyBar Management is a change management consulting firm that helps clients get from where they are to where they want to be, through innovative consulting and educational program development. She has more than 20 years of connection to the commercial horticulture and agriculture industries. Kellee also facilitates/ advises a series of peer groups for garden retailers and is the co-founder of the Your MarketMetrics program.
Corey Bordine
Finance Faculty Member
Corey has served as one of EAGL’s supporting finance faculty members since 2015, and he is passionate about helping businesses make meaningful change. He worked for The Coca-Cola Company for six years in sales for the Fountain division, and then for his family’s greenhouse and retail business, Bordine’s (MI). He is well versed in operational financial management, business planning and forecasting, generational planning, conflict resolution, brand management, economic analysis and the day-to-day operations of running a multi-site business. Corey holds a B.A. in Marketing from Michigan State University and a Masters of Business Administration (emphasis in Operations Management) from the University of Minnesota, and is a Gallup certified Strengths coach.