Hi Nu EAGL’s (pun intended)!

I promised you a strategy “preamble” that provides a preview of some of the topics we will be discussing at the Strategy Session in Minneapolis and you can view by clicking on the link in the Session Materials. One of the main points I make at the beginning of the video is that everything we do does one of two things — either creates value or destroys value. Obviously, creating value is our emphasis during our entire EAGL journey.

For this week, I’d like for you to take a look at the first two articles in the Strategy Library entitled “A Playbook for Strategy” and “What is Strategy?” (the download buttons are orange). Just a word of caution — Do not read these as though you’re trying to memorize all the concepts discussed in order take an academic exam, but instead, enjoy them and read them from a curious practitioner point of view. Let them marinate around in your brain a bit to see if any applications to your own business come to mind.

There is a reason for every single assignment that I have you do and it will become clearer as time goes on.

Talk soon!
Charlie