Facilitators & Faculty
Dr. Charlie Hall, EAGL’s chief curriculum officer and lead strategy and finance faculty member, grew up on a nursery in Western North Carolina. An economist by training, he is currently a Professor in the Department of Horticultural Sciences at the Texas A&M University and also holder of the Ellison Chair in International Floriculture. His major areas of specialization include innovative management and marketing strategies, financial analysis and benchmarking, and the situation/outlook for nursery and greenhouse crops.
Kip Creel
Kip Creel, EAGL’s primary marketing faculty member, is the president and founder of StandPoint. StandPoint’s client base includes work with a number of significant consumer products brands including Kimberly Clark, Delta Airlines, S.C. Johnson, Scotts Miracle-Gro, and many others. Kip is the foremost researcher with experience in the lawn & garden industry. He holds a bachelor’s of arts in organizational behavior and statistics and a master of business administration in marketing, both from the University of Florida.
Kellee O’Reilly
Kellee O’Reilly is the EAGL program’s chief experience officer. Her company, MonkeyBar Management serves as the primary logistical point of contact for the EAGL delegates. Kellee also serves as a contributing EAGL faculty member in the areas of Leadership,Change Management, and the GALLUP® CliftonStrengths program. She has more than 20 years of connection to the commercial horticulture and agriculture industries. Kellee also facilitates/advises a series of peer groups for garden retailers and is the co-founder of the Your MarketMetrics program.
Corey Bordine
Corey Bordine has served as one of EAGL’s supporting finance faculty members since 2015, and he is passionate about helping businesses make meaningful change. He worked for The Coca-Cola Company, and then for his family’s greenhouse and retail business, Bordine’s (MI). He is well-versed in operational financial management, business planning and forecasting, generational planning, conflict resolution, brand management, economic analysis, and the day-to-day operations of running a multi-site business. Corey is also a GALLUP® CliftonStrengths certified coach.
Tom Doll
Tom Doll joined the EAGL Faculty in 2024, brought in to lead the new Operational Integration curriculum. He is a leadership team coach, business growth guide, and value acceleration advisor. He has more than 30 years of experience building sustainable, growth-oriented organizations in various industries including horticulture, water conservation, and manufacturing. His passion is aligning vision to execution strategy and instilling “cohesive accountability” cultures.