This isn’t your first rodeo. You already have a solid base of marketing and sales experience, but with a new strategic plan in place it’s time to take your skills to the next level. The horticultural industry is also notoriously blurry on the difference between ‘sales’ and ‘marketing’ — and the determination about how much of each discipline is right for each company. The Marketing module is designed by actual practitioners in Fortune 500 companies, who have put these skills into practice.
Check-in webinars between Modules 1 & 2 will ensure you’ve got a strategic plan that is ready to build on as you enter the Marketing module, which also lays the groundwork for the third session on Financial Management by touching on some of the key considerations such as pricing, profitability analysis & cash-flow management that are directly impacted by marketing decisions.
As a part of the Marketing module, EAGL participants will receive access to foundational consumer and market information from StandPoint and other nationally-recognized sources that will help inform your marketing plans.
At the end of the module, participants will have the tools to build a base marketing strategy, and will receive 1:1 coaching as a follow up to develop personalized marketing plans for their own business prior to the Financial Management module.
