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Creating Value is Job #1

As companies strive to deliver valuable products and services in a post-recession era, executives must have a firm grasp of finance to maximize profitability. You need to know where value comes from in your enterprise and understand the strategic factors that build value or erode it. Every strategic decision you make has implications for value creation, and to understand these strategic implications, a deeper understanding of finance is needed.

Finance doesn’t HAVE to be boring

(shhhh: don’t tell the accountants)

Immersed in a rich learning experience that includes a dynamic faculty, interactive classroom sessions, and structured and informal group activities, you will explore successful (and unsuccessful!) approaches to financial management. You’ll emerge with strategic insights into complex financial challenges—including the current global crisis—while acquiring the proven frameworks and tools for better day-to-day financial management and control.

Keeping the green industry out of the red

Created for senior executives and owners who are not financial specialists, this intensive program provides a thorough grounding in finance:

  • Understanding the role of finance in supporting the functional areas of a firm
  • Employing analytical skills and the principles of corporate finance
  • Restructuring and strategically employing valuation and financial analysis
  • Mastering the theory and best practices related to profit planning, strategic profitability analysis, resource allocation, residual income techniques, and performance scorecards
  • Setting performance goals and incentives, and using diagnostic and interactive control systems to achieve those objectives

EAGL’s Financial Management course is the third building block in the EAGL curriculum. This course will help you make sense of the latest in financial policies and standard practices. You will explore issues such as capital structures, cost of capital, diversification, risk, capital budgeting, cost accounting and pricing, the financial implications of nonfinancial decisions, and how to earn the minimum acceptable rate of return on an investment. You’ll also examine the nonfinancial factors that contribute to value and learn how to evaluate the financial consequences of your decisions.

If your products are priced wrong, you’re sunk before you start

You’ll leave with a powerful set of tools and frameworks for developing your pricing strategies. We will draw upon theoretical and empirical research to help you understand your pricing problems, and apply these approaches to specific challenges in the green industry – including pricing new products, products with short lifecycles, dynamic pricing, and bundling products and services.

Finance Module

  • Improving Profitability
  • Forecasting and Budgeting
  • Economic Indicators Dashboard
  • Working Capital
  • The Strategic Profit Model
  • Free Cash Flow
  • Costing Methods: Activity Based Costing and Equivalent Units Analysis
  • Nursery and Greenhouse financial insights and benchmarks
  • Key Performance Indicators (Critical #s) and Dashboards
  • CapEX Expenditures
  • SKU Management
  • Customer Profitability Analysis
  • Your MarketMetrics Onboarding
  • Profit Philosophy
EAGL Tuition includes onboarding into the Your MarketMetrics benchmarking platform for Growers, a national online visual dashboarding platform that enables nursery and greenhouse businesses to anonymously compare their performance to that of their peers using the Strategic Profit Model, concepts that are taught and reinforced by the EAGL curriculum.

STRATEGY

MARKETING

CAPSTONE